08 December 2005

interesting


So here’s an interesting concept: a metal looking bible. Get this description:

“It's back--now in green and orange metal. Plain, simple--and totally unexpected--this small, plain text NLT Bible is about giving young adults something unique without directly saying it's for them. With a metallic matte finish on the outside and the complete NLT text on the inside, this Bible will be a favorite among students of all ages. Style-conscious teens will find this lightweight compact edition of the Scriptures irresistible.”

Style-conscious? ‘cause it’s not stylish to have a Bible in your backpack unless it’s concealed or camouflaged somehow? And now it’s uncouth to say that “it’s for them”? Are the advertisers saying young adults can now carry a Bible around without being subjected to the ridicule and horrors of their unchurched brethren by hiding the fact they are reading the Bible since it’s in a ‘hip’ metal look?

Another description – for the orange version – is this: “Plain, simple and totally unexpected, the metallic matte finish makes a very cool cover for style-conscious teens. Inside, the plain, simple and totally understandable NLT text. "Identified" or "One Way".”

The true metallic cover does mention that “The New Living Translation is great to read and good to share with anyone who asks you about your book with the cool metal cover!”

But my question is, why do they need a hip cover to hide the Bible and hope that someone will ask them about it? What’s wrong with just a Bible? Or am I just not in touch with the youth today?

1 comment:

kendi said...

i don't know...maybe it's that they are trying to hide or disguise it. or, maybe they're just trying to make it something it isn't.

i find it ironic that the desired cover for the bible is metallic, with protective, even military connotations. who are they trying to protect? or, really, are they trying to protect the bible from all the rest of us?

most teens i know wouldn't care either way. a bible's a bible, no matter what cover it has, and it's just not cool. there are plenty of cool things about faith, spirituality, etc., but i just don't think that carrying a bible around in your backpack at age 13 will every really be cool.